{"id":202,"date":"2021-02-05T00:00:00","date_gmt":"2021-02-05T00:00:00","guid":{"rendered":"https:\/\/coworkingbotanico.com\/tecnicas-de-creatividad\/"},"modified":"2026-09-22T04:52:38","modified_gmt":"2026-09-22T02:52:38","slug":"tecnicas-de-creatividad","status":"publish","type":"post","link":"https:\/\/coworkingbotanico.com\/en\/tecnicas-de-creatividad\/","title":{"rendered":"Techniques of creativity \u2014 The best methods to be creative"},"content":{"rendered":"

Creativity has always been at the heart of business success.<\/strong> There is no doubt that anyone with a groundbreaking idea\u2014one that surprises and fascinates\u2014has the essential ingredients for their business to take off. This has always been the case, but it is even more so today, in a world where mechanization and digitalization have been closing in on the activities and tasks in which humans can outperform machines in terms of performance and value creation. <\/p>\n\n\n\n

Creativity, imagination, is one of the territories that we still hold in our power. In the coming decades, That creativity will not only be a crucial asset to differentiate us from the competition<\/strong> and prosper, but it will become\u2014more than likely\u2014the epicenter around which most of the jobs of the future will revolve: the raison d'\u00eatre of the human factor in companies.<\/p>\n\n\n\n

The importance of the method in creative dynamics<\/h2>\n\n\n\n

Innovation is what makes the difference, but sometimes it\u2019s not easy to awaken the creative genius that helps us find the key. The muse is capricious, but as Picasso pointed out, if they come, let\u2019s catch them working. Generating ideas can result from a spontaneous or fortuitous process, but these can also come as a result of the implementation of a certain technique, the support in some method designed to move the threads of the imagination to encourage the emergence of new concepts, the weaving of new connections and the opening of new doors in our perception.<\/p>\n\n\n\n

Hemingway <\/a>He said that one of the keys to having a productive writing day was, literally, starting to write as soon as possible. To do this, he said he used to leave some idea from the previous day in the notebook to start on the next one with determination. Other great authors talk about the benefits of establishing a work routine. Each master has his own notebook, and these vary depending on the people involved and the goals being pursued.<\/p>\n\n\n\n

In the business world, the situation is no different. There are also means to ensure that the creative process does not get in the way. In an environment where this aspect is so vital, it is worth knowing about some of the means that can help unleash creativity at various levels of the organization, maximize the potential of emerging ideas, and define the steps to effectively implement innovations.<\/p>\n\n\n\n

A few creative techniques to bring ideas to life<\/h2>\n\n\n\n

Let's start with one of the most renowned techniques: the technique of Brainstorming<\/strong>. Its name, \u00abStorm of Ideas,\u00bb is quite illustrative to explain the concept. It is a common dynamic among small and medium-sized groups that is often used primarily in the initial phases of the creative process, and consists of the indiscriminate release of ideas by the members of the session, regardless of the development phase in which they are located.<\/p>\n\n\n\n

\"Techniques
Brainstorming<\/em><\/figcaption><\/figure>\n\n\n\n

The written aspect of this dynamic is named after Brainwriting<\/strong> and it works in a similar way, although it records the ideas that arise in writing.<\/p>\n\n\n\n

The prolific Maltese writer and psychologist, Edward de Bono<\/a>, He is a character worthy of mention in this section, on the one hand because he is an expert in developing creative dynamics, and on the other because he is one of the greatest proponents of lateral thinking (essential in the creative field). His creative techniques of Provocation and the Six Hats are among the most apt and popular in the business world.<\/p>\n\n\n\n

The technique of the Provocation<\/strong> It consists of developing sentences or ideas that do not have a clear meaning a priori, either because concepts that are usually dissociated are mixed together, or because the logic of the construction is strange. With it, we manage to open up new lines of thought that go beyond common notions and can help generate original ideas.<\/p>\n\n\n\n

In the case of the Six Hats <\/strong>We are talking about a metaphor designed to approach a problem from different perspectives or viewpoints. Each color corresponds to one of the different views:<\/p>\n\n\n\n