Having a successful network of contacts is essential for any business, but especially for those that are just starting out, or for those that are already established. entrepreneurs. And that’s because, without the support of investors, potential customers, or friends, it’s very difficult for your business idea to succeed. That’s why, in today’s article, we’ll tell you how to build a network of contacts, how to use it, and how to build a business plan. Why a coworking space is key in the creation of this network. Let's get started!
Network of contacts and networking
A network of contacts is the number of people with whom you maintain some kind of relationship (whether personal or professional) that can favour your opportunities for growth When you start a business. It is not necessary that these people be close, as indirect acquaintances can also play an important role for you.
While the network of contacts is simply the aforementioned set of people, the networking It refers to the process of cultivating those relationships, strengthening them, and expanding them.
Types of contact network
Not all relationships are the same type, just as contact networks are not all the same. These networks can be divided into three types:
Personal networks
These networks are not built with the goal of boosting your business, but rather with the goal of personal growth, By helping you get information and supporting you when necessary. In this way, this type of network is made up of friends or acquaintances, as well as friends from the sector where you work. The coworking It has a very positive influence on the creation of these types of networks.
Strategic networks
This type of network is made up of Professionals in the sector that can help you expand your business opportunities, integrate new concepts, and generate new ideas.
Operational networks
In operational networks, the goal is to find the direct benefit for your business. In this way, they will be composed of partners relevant to your company, suppliers, or buyers. The key to these networks is having a common goal and creating synergies to grow together.
Tips for creating a successful network of contacts
People bring people
If you don't know where to start building your network of contacts, the best thing to do is Go to your closest circles, That is, friends, acquaintances and colleagues at work.
The theory of the 6 degrees of separation Karinthy's is undoubtedly a very good illustration of how to build a successful network of contacts. And according to this theory, all of us are connected by a chain of 6 acquaintances. So you know, starting with your closest circles and gradually expanding them, you can reach anywhere in the world!
Use social media
Another very important step when creating a network of contacts is undoubtedly being present on online platforms, such as Facebook Events, Meet Up, Eventbrite or Toastsmasters In addition to providing information about other entrepreneurs in your sector, you can also sign up for networking events.
In addition, LinkedIn It is a great option to start with because of its speed, ease of use, and the ability to connect with very diverse groups of people. A good professional profile on LinkedIn can open many doors for you, so don’t hesitate to dedicate time to it.
Participate in networking events organized in your sector
The events, Both in-person and online events are a great opportunity to expand your network of contacts or to introduce yourself if you are just starting out. To optimize this process, it is good to collecting information about the attendees of the event, to address directly those people who are most relevant to you. It could even be plan what you are going to say to each of these people, to give a sense of confidence and generate more interest.
Work on your personal brand
Both if you are an entrepreneur, As if you were looking to improve your employment or stand out among your colleagues, creating your own personal brand is undoubtedly an indispensable requirement for thriving in your goals. Know your capabilities, your weaknesses, as well as your unique and valuable contributions and potential. In short, Try to stand out from the rest!
How to maintain and nurture your network of contacts
Once you have established a solid network of contacts, it is important to maintain and nurture it in order to get the most out of it. Here are some tips to maintain and strengthen your relationships:
Stay in touch regularly
The key to maintaining a successful network of contacts is constant communication. Send messages regularly, either through Telephone calls, Emails or messages on social media. Share relevant information, Interesting articles or news related to their mutual interests. This shows your interest and keeps you in their minds.
It offers help and support
Networking is not only about gaining benefits, but also about providing support to others. It establishes a spirit of reciprocity and mutual help. If you know someone who could benefit from the services or products of one of your contacts, recommend them and create connections between them. This will strengthen your ties and build trust.
Participate in events and activities
Continue attending networking events, conferences, and activities related to your industry. These are opportunities to meet new people and expand your network of contacts. Additionally, consider organizing your own events or collaborating with other professionals to organize joint activities. This will help you establish yourself as a leader and attract interesting people to your network.
Take advantage of social media
Use social media strategically to maintain and strengthen your professional relationships. Follow your contacts On platforms like LinkedIn, Twitter or Instagram, stay informed about their achievements and activities. Interact with them by commenting and sharing their content. This will keep you on their radar and strengthen the connections online.
Coworking as a catalyst for networking
As you may have already guessed, building networking relationships is not a quick or easy process. It requires dedication, time, and patience. However, a good way to Accelerating this process is using coworking. Working in a coworking space connects quickly with other entrepreneurs, In addition to people from different sectors who can bring new perspectives to your business, as well as new contacts for your network.
Therefore, don’t hesitate to build and strengthen relationships with your coworking colleagues; it will surely be beneficial for both parties.
Conclusion
Networking is necessary for anyone who wants to succeed in the workplace. A A good network ensures investors, potential customers, as well as partners for your business.
Building a network of contacts is a difficult task, almost an art. However, if you follow these tips, we are sure that you will be able to optimize, expand, and strengthen your own network.
Leave us your experiences in the comments, and if you have any other advice, we will be happy to share it with us!
