As we told you in previous articles, working in a coworking space can favouring creativity. A very good way to boost the creative atmosphere is to practice it ‘brainstorming’, Also called ‘the rain of ideas’, with your colleagues. In today’s article, we’ll tell you what this technique consists of, various ways to implement it, and the benefits that a coworking space provides to put it into practice. So if you want to know more, keep reading!
What is brainstorming?
Brainstorming or brainstorming in Spanish is a creative technique Very used in the field of advertising and marketing, It involves constantly reinventing oneself. It consists of generating a large number of ideas among all the members of the group, with the goal of generating new ideas or finding innovative solutions.
The concept is to build an idea in a meaningful way overall, starting from several different suggestions, considering all possible viewpoints, and interconnecting the different proposals.
How to conduct a brainstorming session properly?
For the brainstorming process to be carried out correctly and not become a waste of time, there are a number of tips that are worth following:
Set a goal
Brainstorming does not mean meeting and throwing out ideas without any specific criteria, but it must have a defined goal. There must be a specific problem to solve, a proposal for a client you don't know where to start, a specific audience you want to reach... In this way, brainstorming will develop more easily and the suggestions will be more effective. more specific and focused.
Quantity is better than quality
The more different proposals, more combinations can be made Among them is to continue building the final project. It is always important to remember that the intention of this dynamic is to achieve something original and innovative, so the more suggestions are submitted, the more likely it is that this will happen.
Avoid prejudice
In this case, It doesn't matter if an initial idea isn't good, Because it may, together with other contributions, become a solution. Moreover, if the group members feel coerced or prejudged, the flow of creativity will be less. Therefore, it is always advisable to let all the team members speak before giving our opinion, which should be constructive and aimed at achieving the common goal.
Use digital tools
We know that there’s nothing like a good whiteboard and markers, but there are also countless other options available. Online tools to carry out your brainstorming. Depending on how often your team and you practice brainstorming, you can choose between free and paid tools. On our blog, we explain how they work in more detail. Take a look our article about conceptual maps to discover them!
Types of brainstorming
Now you know what brainstorming is and how to carry it out correctly, but did you know that there are Different techniques of brainstorming?
Classic brainstorming
In this type of brainstorming, the goal is to The opposite of the classic oneInstead of providing solutions, problems related to the initial objective are presented. In this way, it is possible to anticipate potential setbacks and complications.
Brainstorming with characters or role storming
In this technique, each member of the group must playing the role of another person to be out of the room and to propose from that perspective. For example, it could be a famous person, an animated character or a fictional character. In this way, different points of view are favored and, in addition, certain barriers to creativity can be eliminated.
Charrete
This method is recommended for large-scale groups, Because smaller groups need to be created, to which different phases of the objective will be distributed so that they can contribute ideas. After that, these ideas will be passed on to another group so that they can work on them. In this way, very complete, thought-out and worked-on proposals are achieved.
Brainstorming star or Starbusting
This method is usually used when we have already developed an initial idea, But the details need to be discussed. It consists of drawing a star and writing a question on each of its tips that we want to answer, always related to the proposed objective. Thus, we will write questions like “Who is the target audience?” or “What benefits does the product have?”.
How does coworking help with brainstorming?
The A coworking space is ideal for the development of creative activities such as brainstorming. Since it is an environment without much stress, Creative incentives are not canceled. In addition, coworking offers Concentration spaces that eliminate distractions so that your group and you can practice this technique without any problems. Finally, by being surrounded by people with different experiences, Different perspectives on the same idea are favored.
Conclusion
Brainstorming is a very useful technique for creating disruptive ideas and is also a great activity for group work with your colleagues. colleagues at work. Carry it out in a coworking It is ideal because the work environment fosters creative spirit and innovation.
Now that you know everything you need to know about this technique, all that remains is to put it into practice. It will surely be a success!
