Nowadays, social networks are a solid way to open up to a wider audience and expand your business.
In the short term, the goal of paid channels for Coworking spaces is to increase reach and lead generation. In the long term, organic content seeks to position the brand and build community loyalty.
The social networks of a coworking space are a means to transmit the experience of the space, the values and the profile of the community from a virtual perspective.
If you want to discover more about social media ideas for Coworking spaces, read on!
Coworking Social Networking Ideas
This type of content is used to achieve visual impact along with the visual identity of the brand.
Branding aims to enhance a brand’s image on social platforms by creating and sharing relevant content that aligns with the brand’s identity.
It is important to publish this type of content in the social networks of a coworking because it will help people recognize the service and distinguish it from the competition.
To implement an effective social media brand, it is important to follow certain guidelines:
- Define your brand identity: Before creating content on social networks, it is very important to define your brand identity, who you are and what values you want to convey.
- Know your audience: to create content that appeals to your audience, you need to know their interests, needs and social media behaviors.
- Create quality content: content is king in social networks. It is important to create content that is engaging, relevant and aligned with your brand identity.
- Maintain visual consistency: this point is essential to create a strong brand image. It is important to use the same colors, fonts and graphic styles in all publications.
- Encourage user interaction: user interaction is fundamental to build a community around your brand on social networks. It is important to respond to comments as similar posts and create contests or promotions to encourage participation.
2. Discounts and promotions
Posting discounts and promotions on the social networks of a coworking is aneffective way to attract people who have not yet contracted the service.
To make the discounts or promotions known to even more people, one option is to promote the publication, in this way, the reach will be greater.
3. Use of memes
After all, one of the objectives of social networks is to have fun. As expected, memes and humorous content are among the top three types of posts with the highest engagement.
4. Use relevant hashtags
Using relevant hashtags in your social media posts is an effective way to increase the visibility of your coworking space. For example, you can use hashtags such as #coworking, #work and #entrepreneurship.
5. Special dates
Events such as Women’s Day and Christmas Day are opportunities to publicly recognize and thank our members for their hard work and dedication. These publications always work well when members show their appreciation online by liking, commenting and sharing.
6. Create events and activities
Posting events and activities related to employment and entrepreneurship on social media is an effective way to attract an interested audience. For example, you can organize seminars, debates and networking.
During the event, it is interesting to take photos and videos to share with the whole community of followers. Take this opportunity to thank all those who have participated by mentioning them in the publication.
7. Benefits and attributes of the space
This type of content is common in coworking social networks. They are usually photographs where the space can be appreciated in detail, so that people who do not know it can get an idea of what the place is like.
In addition to static content such as photographs, another interesting content idea for coworking social networks is to make a virtual tour of the room.
In addition, the copy can be used to show the features or benefits of the service, such as: natural lighting, designer furniture, indoor plants, comfort, views and more.
8. Share useful content
Followers of coworking social networks are usually people interested in the sector, so it can be interesting to share tips for working from home, business ideas, productivity tools and more.
Post work and business related content like this to attract an audience interested in the working world and increase the visibility of your coworking space.
9. Collaboration with Coworker
A common practice for coworking spaces is to promote member services through a network of spaces. Members use this section to introduce themselves, comment on topics of expertise and sell professional services.
10. Presentation of a coworker
Finally, another content idea for coworking social networks would be to publish interviews of the different coworkers.
The most entertaining way to present it to the followers is in video format, so it is interesting to record different members of the coworking asking them different questions, for example:
- What do you like most about working in a coworking space?
- What are you working on?
- What benefits have you gained from working in a coworking space?
- What is your day-to-day life like?
Trends in Coworking and Social Networks:
The world of coworking is constantly evolving, adapting to the changing needs and preferences of modern professionals. As the way we work continues to transform, coworking spaces have kept pace, incorporating new trends that go beyond simple office sharing.
- Wellness-Centered Design: Coworking spaces are adopting a design approach that promotes worker wellness and health. Comfortable seating areas, adequate lighting and natural elements such as plants are being integrated to create environments conducive to creativity and productivity.
- Flexibility and Customization: Flexibility is essential in today’s workplace. Coworking spaces are offering more customized options, such as a choice between open and private offices, as well as allowing members to tailor the space to their needs.
- Focus on Community: Beyond just sharing space, coworking spaces are cultivating collaborative communities. Events, workshops and networking opportunities are being organized to foster connections between members and stimulate collaboration.
- Technology Integration: Technology plays a key role in modern coworking. From online booking systems to applications that facilitate communication between members, technology is enhancing the coworking space experience.
- Sustainability and Social Responsibility: Coworking spaces are adopting more sustainable and socially responsible practices. The incorporation of environmentally friendly materials and participation in community projects are examples of how sustainability is integrated into the coworking philosophy.
These trends are not only shaping the way coworking spaces operate, but also how they present themselves on social media. On our digital platforms, we reflect these changes by highlighting wellness-centered design, showcasing the diversity of customization options, sharing success stories of community collaborations, demonstrating how technology enhances the member experience, and highlighting our efforts in sustainability and social responsibility.
By understanding and adapting to these trends, we ensure that our coworking space remains relevant and valuable to our members and the business community at large. Stay connected through our social networks to learn more about how we are embracing these trends and how they can benefit your experience in our space.
In short, social media is an important tool for promoting joint office space.
Through them, you can attract the public interested in work and business communities, show the work environment, attract new members, create a community, etc.
The market is becoming increasingly competitive, so the effective use of social networks can be the key to success in this sector.
Therefore, it is important to formulate a clear and coherent strategy, pay attention to new trends and be aware of the audience’s needs in order to continue adapting and improving.
Join the Botánico Coworking Community!
We are committed to providing you with an inspiring and collaborative workspace that adapts to your needs. Discover our flexible offerings, exciting events and an environment that fosters productivity and well-being. Ready to be part of our community? Reserve your space at Botánico Coworking today and experience a new way of working!